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SEO: Top 7 Search Engine Marketing Findings to Improve Your Business
By Jimsun Lui

Article Summary:

This research attempts to obtain business firmsí views on search engine marketing. It gives valuable implications to both business and search engine marketing firms. The research collects findings from 121 Hong Kong trading firms involving in foreign trade through telephone interview. Also, a separate focus group was held with 8 marketing managers and 1 search engine optimization (SEO) specialist. We believe the implications also apply to other geographical areas. We have extracted part of the results to present in this article.


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