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Top 7 Tips for Working with the Media
By Gina Kazimir

Article Summary:

Itís easy to think that working with the media is mostly a matter of sending your news and then seeing it used. But what you may not think about is what actually happens after the news release is out, the pitch is made and the media decides they're interested. Itís simple to say you have a story, but making sure the story that actually gets told is the one you wanted to communicate can sometimes be a bit tricky. To help, here are the top seven tips for how to work with the media to tell the story you want:

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