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Top 7 Principles of Mastering the Art of Negotiation
By Robert Moment

Article Summary:

Most of us negotiate every day without realizing it. However mention the word “negotiation” and some people get nervous. It frightens them. They imagine themselves at the car dealership and the hassles and pressure associated with making a deal with someone who is an expert negotiator. However, 99.9% of the time negotiation is simply working with someone to find a solution that benefits both parties equally. Whether you’re negotiating with your two year old about bedtime or your biggest customer, the principles are the same.


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