Top 7 Tips for Writing Real Estate Ads
By Roselind Hejl

Article Summary:

As Realtors, a routine part of our job is to write ad copy for newspapers, brochures and internet sites. Our goal is to create a favorable sense of the property and intrigue a potential buyer. However, it is easy to cross the line into false statements or discriminatory language. Although we may not intend to write discriminatory text, some of the language that we casually use may be interpreted that way. Today, more than ever, we must be careful that our property descriptions are accurate, as well as in compliance with Fair Housing laws.

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