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Top 7 Tips To Mastering The Media: What To Do When The Media Comes Calling
By Todd Brabender

Article Summary:

As a former TV news reporter/producer and a current PR professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good interview source; how to conduct an interesting interview; and how to give a compelling interview. There are a few tricks of the trade that can make you come off like a pro -- which will make the reporter's job easier and most likely translate into a better PR placement for you. Here are a few basic tips to follow:

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