Top 7 Factors When Choosing An Advertising Agency
By Akhil Shahani

Article Summary:

Your business has been done well the last couple of years, and you’ve every reason to be proud. Your small but sharp sales force has stretched every limb and sinew to cover the local market – ask them to work harder, and they’ll drop dead! The brand’s a household name in your town, and your customers are your best ambassadors. Now what? If you dare to dream big, you need to act that way too. While personalized selling and word of mouth works wonders, it does limit the number of potential customers you can reach out to. When you think it’s time to widen your customer base, and quickly, it’s only mass media that can do the trick. And for that to happen, you have to find the right advertising agency. Ahhh… we hear the alarm bells in your head already. Advertising and us? That costs big bucks, and we don’t know the first thing about it! Chill. You may know nothing about the world of media and communications, but loads of advertising agencies do. That being said, choosing an advertising agency is not something you can do with your eyes closed. Before you zero in on “the one”, make a checklist of the parameters you must include in your evaluation.

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