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Marketing Strategy: Top 7 Marketing Tips For Your Office Cleaning Business

By Khali S.

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Marketing should be a part of your business plan. Nothing is better for an emerging office cleaning business than a really good marketing strategy. This is when all of your research will work to your advantage. Here are 7 tips to build a good marketing strategy:

  1. Correctly assess your competition and what they are doing to market their businesses. You have to offer your consumers something that is fresh and different if you want to get their attention

  2. Survey your potential market beforehand so that you can establish what your consumers are missing in their current needs as consumers. You will want to know what they want and give it to them.

  3. Learn what types of advertisements work best in your business’ locale. Sometimes commercials are best whereas other area get a better response by utilizing the local newspaper or pennysaver.

  4. Begin your promotion before you plan to start your business so that you can garner an interest in your service before you open for business. Building up some interest ahead of time can help to ensure a good number of service calls from the begining.

  5. Promotions and discounts are a necessity to running a successful cleaning business. You must make sure that you are in a position to compete in this manner. Your office cleaning start-up will run a lot better if you begin with a special promotion.

  6. The key to successful marketing will be your ability to meet the basic supply and demand of your community. Be sure to stay on top of this because these things are always changing.

  7. You should be able to keep up with market changes and try to anticipate them beforehand because it keeps you a step ahead of the average consumer. This will prove invaluable to you later.

Khali S.
Offer complete training kit to start & run
an office cleaning business.

Article Submitted On: December 02, 2004