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HOME::Selling Tips

Sales Training; Top 7 Psychological Triggers For Unlimited Sales

By Carl Cholette

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Did you know that there are specific psychological triggers you can use to influence the decisions of peoples and persuade them to buy what you are selling?

By knowing and using these psychological triggers you will have an edge on your competitions and make more sales in the process.

Here are 7 psychological triggers you can start using in your sales letter today!

  1. Psychological trigger #1: BE SPECIFIC

    It's important to be as specific as possible. Why! Because
    it make your information more believable and credible. For
    example: Don't say that you are in your late twenties, say
    that you are 28 years old or 29. Be specific! Don't be vague!

  2. Psychological trigger #2: CURIOSITY

    We are all curious! It's human nature! So, we need to used
    this trigger to attract more peoples to see or read what we
    have to offer them. For example: "What is the best way to
    attract loyal customers?" Are you not curious to find
    out what the answer is!

  3. Psychological trigger #3: REASON WHY

    Show your prospects, subscribers or customers why they should
    listen to you. Why they should buy what you are offering them.
    Is it because of your "no questions ask garantee" or "your
    expertise of 20 years on the subject". Tell them, they want
    to know why!

  4. Psychological trigger #4: SCARCITY

    It's kind of funny. We are more driven by the thought of
    loosing something then by the thought of gaining something.
    That's why deadlines, limited opportunities, limited production
    numbers, etc. will work well. For example: " Buy before 12:00 am
    today and receive a free trip to Mexico...only 2 left...Hurry!

  5. Psychological trigger #5: FEAR

    Fear is a powerful trigger. Just look at the news for example.
    In the months before Y2K peoples were buying food, water,
    caddles lights and lots of other products... just based on fear!
    The same thing happen with war... it's fear that controls most
    of our actions.

  6. Psychological trigger #6: ENTHUSIASM

    You need to be full of positive energy about what you are doing
    or selling to your prospects and clients. Without this energy
    you won't be able to transfer your message effectively. Your
    sales letter will look and feel dull with no power.

  7. Psychological trigger #7: TELLING THE TRUTH

    Peoples appreciate honesty. Even though sometimes it can be
    painful. If you are honest and sincere, peoples will respect
    you for it. Peoples always found out eventually about lies.
    And when they do, all trust will be gone!

Carl Cholette is an internet marketer and motivational coach
that as been working in sales for different hotels chains
like Fairmonts, Hilton and Marriott. He always had a passion
for human behavior, psychology and sales.
Check out his website here=>


Article Submitted On: November 26, 2004