Top 7 Tips For Writing Effective Email CopyBy Larry Brophy
DON'T recycle traditional direct mail copy. Even if it was successful.
Understand that the Internet is a completely new medium. The copy that pulled high response rates in the world of direct postal marketing doesn't get read on the Net. Especially not as email.
Here are the keys to effective email copy writing:
Larry Brophy is the host at http://www.findmorebuyers.com
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Article Submitted On: January 25, 2001
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