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HOME::Email Strategies

Top 7 Ways to Persuade Your Web Site Visitors to Give You Their Email Address

By Larry Dotson

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The following are tips to help you as a list owner obtain the necessary email and contact information from your visitors.

  1. Ask visitors to subscribe to your ezine. It's a good idea to also give them a freebie when they subscribe.

  2. Hold a free contest or sweepstakes at your Web site. Ask them to give you their contact information to enter.

  3. Ask your visitors to sign up for a chance to get a Web site award. Have them email you their contact and Web site information.

  4. Have visitors fill out a survey on your Web site. Give them a free gift as an incentive to complete the form.

  5. Offer a free online service from your Web site. Have visitors fill out their contact information to sign up to the free service.

  6. Allow visitors to submit a free classified ad on your Web site. Require them to give a valid email address in order to post an ad.

  7. Ask visitors to sign your guest book. Tell them they will get a free gift in return.

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Article Submitted On: December 14, 1999