Top 7 Ideas On Creating Your Own Business Advisory GroupBy Christopher M. Knight
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- Invite your customers to be on your business advisory board, and make sure all of them are from non-similar fields as yours.
- Use a Email list server to put the group together. Your out of pocket is about $50 a month, but your return will usually be in the thousands. (I've done this with my TEC group.)
- Setup a website for your group. Make it exclusive. Use the human 'need to belong' and 'ego' to give public recognition of these folks who have accepted your invitation to be part of your "club".
- Give your Advisory Group a brand name. We're not talking about a brand name that you invest large lumps of money in, but rather make it special, and have someone on your staff or yourself create a logo for your group. This will build unity, and add value to each member who officially belongs to it.
- Create a year long agenda, and brainstorm SPECIFIC reasons or benefits that each person would like to get out of the group. By creating a year long schedule, you won't be wasting time deciding each month when and where the next meeting will be.
- Who says you have to meet face to face? Why not do it via teleconferencing or Email or Live Chat? Use technology to open up talent, perspective, and greater input from around the world.
- Add some creativity into it. Go to the zoo. Go to the prison. Create a theme for each meeting. Send out invitations on different colored paper that ties in with the theme. All of these ideas are cheap, but make it fun to be a part of, which also creates value for your new "outside perspective team."
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Article Submitted On: July 07, 1998
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