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HOME::Management Tips

Top 7 Basic Business Strategies

By Marian Banker

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When you use the following seven basic strategies, you build a solid foundation upon which to grow your business.

  1. Know Yourself

    You want to be in a business that calls upon your strengths and satisfies a passion. If you donít feel the passion, success becomes much harder and takes a lot more energy. If youíve lost the passion you once felt, take a hard look at what went wrong, then take action to regroup or move on. If youíve never felt the passion, itís time for a more in-depth look at what decisions need to be made.

  2. Know Your Business

    How can you make important decisions if you donít have the information you need? Put the necessary systems in place to obtain accurate current information about the financial, productive, interpersonal and market status of your business. Then put one day a month on your calendar to review the information, analyze it and make any adjustments to policy or practice you think are necessary.

  3. Know Your Market

    What trends are affecting your market? Is your market growing, consolidating or shrinking? Whoís coming or going? What are your competitors doing? Which products or services are in demand, which not? This is valuable information to have when you conduct your monthly business review and when you are doing financial or operational planning.

  4. Look at the Big Picture

    Passion is important, but there needs to be a growing market trend for what you offer. Trends are especially important for long-term planning. How can you best position your business to take advantage of trends both now and in the future? Determine both your present and your desired position within the economy and your market, then create a plan to get from here to there.

  5. Use Technology Wisely

    Consider what technology youíll need to accomplish your mission. A thorough, professional analysis of which technologies can best serve your needs, both now and in the future, is in order at least annually. Plan capital expenditure in conjunction with the technology youíll be using. If youíre not an expert in this area, call upon someone who is. Itís worth it in the long run.

  6. Hire Someone Else

    Plan to spend the majority of your time doing what you do best and will be most beneficial to your business. Fulfill the activities to sustain and grow your business by hiring, contracting or setting up strategic alliances with others whose strengths are in your areas of need. Lay the groundwork for their success by giving them adequate information and orientation and making it clear (in writing) what you are seeking from them. Then set time frames for a joint evaluation of their contribution. Reward significant contributors in the way they want to be rewarded (with time, money, recognition, etc). Do the same for employees and anyone else who contributes to your bottom line success.

  7. Plan

    Where is your business now? Where do you want to go and how will you get there? Planning is easy if you keep in mind all youíre doing is gathering and analyzing pertinent information to answer these questions.

    Use your analysis of operating information, market and economic trends and decide where your best opportunities lie. Determine your goals, how youíre going to achieve those goals, what itís going to cost and when those costs will occur. This is the basis for determining how many widgets youíll have to sell each month to meet cash flow requirements as your plan unfolds and evolves. Now decide the best way to meet those sales requirements and what that will cost. Add that to your budget and adjust your sales goals accordingly. See how planning works?

Marian Banker, MBA, President of Prime Strategies, She provides business leadership coaching, consulting and training to an international client base. Contact her at


Article Submitted On: September 20, 2000