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Top 7 "E"s To Motivate And Influence An Audience

By Sandra Schrift

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Speak with "E"s. Be a speaker of influence -- not control or guilt. With the privilege of the platform comes the awesome responsibility of motivating and influencing your audience to feel/think/act differently.

  1. Educate -- provide your audience with extensive information on your topic. This will empower attendees to feel competent and knowledgeable. Support your points with stories. Adults delineate their thoughts visually.

  2. Entertain -- give them the facts laced with a good dose of humor. Adults learn better when they are lightening up! Here's the place for some magic tricks, handwriting analysis or a song.

  3. Experience -- get the audience involved. When they interact, they "get it" better and retain it longer. Group exercises, simple questions and answers, role plays.

  4. Enthusiasm -- vary your tone of voice, smile often, show passion for your subject matter. Make your body language reflect your comments.

  5. Example -- be the speaker/person who motivates the audience to admire and respect you. You have succeeded when people say "I want to be like him/her."

  6. Encourage -- be supportive to your audience -- believe in them. Say "I did it...and so can you."

  7. Excellence -- hold yourself accountable for excellence. And then help your audience be accountable and live up to its potential. Speakers need to give audiences what they need, not what they want.

Today's Top7Business article was submitted by Coach Sandra Schrift, 13-year owner of a national Speakers Bureau who is now a career telecoach to emerging and experienced professional speakers. Schrift is also Founder of Speakers University Teleclasses. New classes begin November 6 and November 13. Register/details at Limited to 25 people. FREE class on November 1 -- email me to register at


Article Submitted On: October 31, 2000