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HOME::Selling Tips

Top 7 Ways To Make Your Sales Brochure SING

By Christopher M. Knight

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  1. The headline will produce 95% of its effectiveness.

  2. Did you remember to have a call to action on it?

  3. Do not let your engineer ever make a sales brochure, unless its for other engineers.

  4. Does your brochure speak to the emotional needs of your target prospect?

  5. Keep it VERY simple.

  6. Keep it CONSISTENT with your current marketing theme, so that it builds off of your existing marketing programs.

  7. The purpose of your sales brochure is to produce an inquiry which leads to a sale. BEGIN WITH THE END GOAL, first.

This Piece Was Submitted By Entrepreneur, Author, Business Builder and Email/Web/Internet Strategist, Christopher M. Knight.

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Article Submitted On: April 23, 1998