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HOME::Email Strategies

Top 7 Advantages of Autoresponder Services

By J. Stephen Pope

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By paying a modest monthly fee, you can have unlimited, sequential autoresponders working for you. Here are seven advantages of using paid autoresponder services.

  1. Sequential Autoresponders:

    Although many web hosts offer unlimited autoresponders,
    each autoresponder is only capable of sending one response.
    With the use of sequential autoresponders from a paid
    autoresponder service you could, for example, send a
    seven-part e-mail course.

  2. Build Customer Relationships:

    Building business relationships with paid autoresponder
    services can increase your sales. Marketing experts
    generally seem to agree that a person needs to be exposed
    to your message multiple times before they respond or buy.
    If someone subscribes to your autoresponder because of
    their interest in a subject, you can then supply them with
    helpful information on a regular basis. Thus, you establish
    trust and a relationship with your prospective customers.
    When they trust you, they are more likely to act on your
    recommendations and buy from you.

  3. Tracking Capabilities:

    The built-in tracking capabilities of paid autoresponder
    services can lead to more effective advertising campaigns.
    You can track all the clicks made from your newsletters
    and autoresponders and can even run split tests to see
    which ads or offers appeal to your subscribers.

  4. Deliverability:

    Paid autoresponder services cultivate relationships with
    major Internet Service Providers (ISPs) and online
    services. It is in their (and your) best interests that
    your e-mails get through and they work very hard to achieve
    high deliverability. Some services supply a spam test to
    show you how spam filters would rate your e-mail. If your
    spam rating is too high, you can edit your e-mail to
    improve deliverability.

  5. Protection from False Accusations of Spam:

    Since all e-mails you send using a paid autoresponder
    service are hosted on their servers, you are insulated
    from false accusations of sending spam (unsolicited
    commercial e-mail).

  6. Compliance with the CAN-SPAM Act:

    As well, compliance with the CAN-SPAM Act of 2003
    (Controlling the Assault of Non-Solicited Pornography and
    Marketing Act of 2003, United States Public Law 108-187)
    is ensured by the paid autoresponder services. They make
    sure that legally required information is sent on each
    e-mail sent.

  7. Flexibility and Scalability:

    You are not limited to one website with a paid
    autoresponder service. Create unlimited autoresponders
    and newsletters on multiple domains. Your monthly fee
    doesn't change as your business grows.


J. Stephen Pope, President of Pope Consulting Inc.,
has been helping clients to earn maximum business profits
for over twenty-five years.

For profitable Work at Home Small Business Ideas,

For more information about paid autoresponder services,


Article Submitted On: February 13, 2006