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Top 7 Powerful Sales Copy Writing Techniques!

By Samuel Indrajaya

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Copy writing is a million dollars industry and copy writing skill is something you can also mastered, it requires a lot of practices to write an effective sales letter, yes! You can also learn how to write a good compelling sales letter!

In this article you will discover how to generate more sales significantly simply by using these 7 powerful sales copy writing techniques!

Your sales letter is the most important component in your web site or marketing campaign. It will introduces your products or services to your visitors and how people react (buy, bookmark, leave) is 80% entirely depends on your sales letter.

Below, I will show you how to make you sales letter a Compelling, Non-stop, 24/7 cash generating machine!

  1. Tell a good story in your sales letter.

    Every body loves a good absorbing story, with a good story
    you will create empathy with them.

    Give story that relates to your reader’s situation, Tell
    people about how you get started in your business, put
    yourself in your visitors’ shoes and show them that you
    know, understand about their problems and how your product
    or service can help them solves their problem.

  2. Put your main benefit in your headline.

    It is easy to sit back for a while and write down all your
    Product’s benefits on a piece of paper, after that you can
    Choose which benefit to put on your headline. Combine your
    product’s benefit with power words such as discover,
    amazing, Secrets, guarantee, exposed, secure, love, etc.

    Remember that people are overloaded with information, this
    Is why you need to put some quick attention grabbers so
    people will stay and read the rest of your sales letter. If
    your Headline doesn’t get read then everything else may go

  3. Focus on one product or service.

    You need to focus on one product only, don’t offer too many
    things to your visitors, if you want to sell other product
    you can have different page on your web site or create a
    new mini site to sell it.

  4. Put testimonials on your sales letter.

    A Good, believable testimonials from real people will help
    Increase your sales dramatically, put their photos,
    highlight their main satisfactions with using color,
    bolding key sentences, italic, underlining, etc.

  5. Put women, babies, pets attributes in your sales letter.

    Tie your product with one of these trio because they can
    deliver more attention responds to your product or service.
    Insert a women’s picture in your web site header, e-book
    cover will increases your sales response.

  6. Create some urgency for your visitors to order.

    You need to make people take action and order your product.
    e.g. “For a very limited time only”, “Until the end of this
    month”, “Only for our first 100 customers”

  7. Tell people what they are going to lose if they don’t
    buy your product or service.

    It’s true that people will react more to what they are
    going to lose instead of what they are going to have.

    e.g. “Order now before you competitors catch on!” “You will
    save hundreds of dollars using this product!”


About the Author


Samuel Indrajaya is the leading expert on building

a successful online home based business from scratch.

He is also the author of the best selling ebooks

"A Step by Step Home Based Business Roadmap to


Start earning MASSIVE PROFITS from your home today!

Just visit his website at:



Article Submitted On: September 08, 2005