You've heard it before. You need to get traffic to your site. Promote, promote, promote. That's what you get from all the promoters and marketers on line. Is this really true? You want to market online. So you have built your site and submitted it to the search engines. You have placed classifieds and FFA's. You are continually promoting, and this is good. You DO want to bring traffic to your site. But it needs to be targeted traffic. What does that mean? It simply means that all the traffic you bring to your site should be potential customers. But everyone is a potential customer, you say. Wrong. You want to pull new traffic from those people who are already interested in what you are selling. However, all this new traffic to your site isn't worth anything unless they:
Now you ask, "How do I keep 'em at my site?" and "How do I keep them coming back?" and "How do I get them to buy my products?" Well, actually its easy. There are a few things to consider. People out there in cyberspace are looking for information. They are looking for whatever they can get for free. They are in a hurry. They have no patience whatsoever. So how do you design your site to meet the needs of these surfers?
If you use images on your site, be sure to optimize them. You can reduce most graphic files to about 1/2 their size. This does not affect the size of the graphic, just the file. Some graphics optimizers can be found at: http://marketing-resources.com/utilities.html
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Article Submitted On: August 06, 1999
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