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Top 7 Ways to Avoid a Summer Sales Slump

By Marty Dickinson

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By Marty Dickinson HereNextYear.com

Did you ever see the movie "Terminator 3" by Arnold Schwarzenegger? Remember when the machines took over the controls and began to terminate society as we know it?

This is exactly how it feels every Summer for many business owners.

As if your computer somehow sneaks in during the middle of the night and takes over by putting a "Closed for the Summer" sign on your business.

You wake up on July 1 wondering where all the customers are.

My business is no different.

I've just learned to expect it every year and I do something about it before I can be sabotaged.

So, when the beginning of June comes around, I start ramping up for the Summer months to keep business steady and even on the increase.

And, here's what I do:

  1. Find something in your industry that's timely and write an
    article about it. I'm doing just that with this article as an
    example. The fact that sales slump for more small business
    owners in the Summer than any other 2-month time of the year
    is timely since July is right around the corner.

    The article doesn't need to be extensive, maybe 600-800 words,
    and write as if you're just talking to a friend sitting next
    to you.

  2. Create a signature line at the end of your article that
    invites readers to visit your web site. Use mine below as
    an example to write your own.

  3. Send your article to your clients or customers by e-mail
    or even regular USPS. They will appreciate hearing from you
    and they will be thankful for the timely courtesy.

    Plus, any time you can get your name in front of an existing
    customer, you stand a chance of getting additional business
    just by simply reminding them you're still around.

  4. Get your article posted on other peoples' web sites and
    in their on-line newsletters. This might sound like "old hat"
    if you've been doing business on-line for a while, but the fact
    is that people still turn to the Internet to find information.

  5. Submit your article to other peoples' BLOGs. BLOGs are
    easy to find because web site owners are always adding them
    to the front page of their sites so that you can't miss them.

    The challenge of owning a BLOG is contributing to it every
    day. It's easy to do for the first couple of weeks but then
    that dedication slips.

    So, approach a BLOGger with your article and suggest they
    include it to their BLOG if they ever get in a bind and
    can't make a posting of their own one day. Chances are,
    you'll see your article posted within the week!

  6. Submit your article to RSS feeds. RSS stands for "Real
    Simple Syndication," which essentially means you add your
    article to the list once and it will appear on potentially
    hundreds of other peoples' web sites. Search Google for
    "rss articles submission" to get you started.

  7. Have something ready on your web site to inspire any
    new visitors to get more involved with your business. I'm
    not saying put the hard sell on them. Just offer some
    way for them to discover more about how you can help them.

    Provide more articles for them to read. Maybe add a sound file
    or two. Have a newsletter subscription area. Offer a free
    tele-seminar or webinar. Be creative but captivating. Have
    a definite answer to the question, "How can my new web
    site visitors benefit from being on my web site for another
    couple of minutes?"

Marty Dickinson started the company HereNextYear in
1996 and has helped hundreds of small business owners
to use the Internet to increase sales through web site design
and on-line promotion. He is also a national speaker and
author of the book, "Winning the Internet Dogfight." Visit
http://www.HereNextYear.com for more timely tips by Marty.

Source: http://Top7Business.com/?expert=Marty_Dickinson

Article Submitted On: June 22, 2005