Top 7 Ways Web Site Text Can Impact Your Reader's Buying Decision
By Larry Dotson
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The appearance of your Web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are seven points to consider when typing text on your Web site.
- Easy To Read - You want to make it easy for your visitors to read your text. You don't want to use a light-colored text like yellow on a white background and you don't want to use dark blue text on a black background.
- Create A Mood - You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use some green text. Use colors that would put you in a mood to buy your product.
- Grab Their Attention - You can grab your reader's attention by using headlines. Make the headline more noticeable by using a different-colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.
- Highlight Keywords - You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.
- Sizing It Up - You don't want to use text that is too small or too large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small.
- Don't Use All CAPS! - You don't want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use ALL CAPS in your headlines to offset it.
- Font Properly - You want to use a text font that relates to the products or services you're selling. You don't want to use a comic-type font when you're selling business books.
Today's Top7Business article was submitted by Larry Dotson.
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Article Submitted On: March 30, 2000