Top 7 Ways To Make Your Ad Command Attention

By Larry Dotson

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  1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a person's eye and also support your product claims.

  2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.

  3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmer's eye with one quick glance.

  4. Highlight all the important keywords and phrases in your ad copy. You could use boldface, underlining and color to highlight the important words.

  5. Place attention-grabbing pictures above and within your ad copy. A powerful technique is to use "before" and "after" pictures of people using your product.

  6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.

  7. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub-headlines.

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Source: https://Top7Business.com/?expert=Larry_Dotson

Article Submitted On: October 27, 2000