Top 7 Ways To Increase The Perceived Value Of Your Product

By Larry Dotson

Sell your product at a higher price. This increases the perceived value because people usually associate the higher-priced product as being better.
Offer a free trial or sample of your product. This increases the perceived value because people think you're confident in your product, so it must be good.
Include tons of testimonials on your ad copy. This increases the perceived value because you have actual proof of other peoples' experiences with your product.
Load your ad copy full of benefits. This increases the perceived value because people think they are getting solutions to a number of problems.
Offer an affiliate program with your product. This increases the perceived value because people can also make money with your product.
Give people a strong guarantee. This increases the perceived value because it shows that you stand behind your products.
Get your product endorsed by a famous person. This increases the perceived value because people think that famous people wouldn't want their name associated with a poor product.

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Article Submitted On: March 21, 2000

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