Almost everyone is giving away a freebie so they can attract people to their Web site. They are giving away free ezines, e-books, services, etc. What's happening to all this free stuff? It's losing its perceived value. Every time you surf the Internet or check your email, you see at least 20 to 50 freebie offers.
Don't get me wrong. Freebies do increase traffic, but not like they did when the Internet was new. The key is to increase the perceived value of your freebies so they will be more attractive to your audience. How do you do this? Well, here are seven ways:
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Article Submitted On: June 09, 2000
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