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"It's good." "You've done a nice job." "I don't like it."
At some point, you have probably received comments like this when asking for constructive criticism of your website efforts. Unfortunately, the generic nature of these comments does not give specific information on elements that you need to improve your site.
So how do you elicit specific, constructive, targeted feedback from the public in order to improve your website? The seven techniques below, when implemented properly, will give you the constructive feedback you need to make your website the best it can be.
Critique another's website when asked to do so. By providing a thorough and constructive evaluation of another person's website, you will establish a relationship with that other person. When asked, said person will usually be quite happy to return the favour.
For those of you who may wish to participate in this sort of exchange without the risk of offending someone whom you personally know, you may wish to visit a web design discussion board that offers a Site Review section and participate. The advantage to this method is that you have the option of posting your site for review; reviewing another's site and possibly getting ideas for your own site; or, as most people tend to do, a combination of both.
The following websites, among many others, offer a site review forum:
Purchase an experienced, professional website analysis. For those of you who aren't sure which questions you'd like answered about your site, or perhaps would like a more concrete plan and direction, you may wish to acquire the services of a website consulting professional. Depending on what you require in terms of feedback and your budget, website consulting professionals can analyze your website for usability; provide a detailed error and "bug" report; review your traffic statistics or raw logs; determine if your website is search-engine ready; and many other services.
One such company is My Guru Knows. Among other business advice services, My Guru Knows can provide an analysis of your web presence in such things as Internet sales, database marketing, and interpretation of web site statistics.
Adam Senour is the owner of ADAM Web Design, a leading web design and development company in Toronto, Ontario, Canada.
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Article Submitted On: July 20, 2004
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