Wouldn't it be invigorating to have Web site visitors returning repeatedly to your Web site, time after time, creating a fantastic buzz about what you have created (and as an overflow, what you are marketing?)
Create your own ezine and easy ways for people to subscribe. These days this seems like a no-brainer, yet people get stuck in thinking they don't have the content to support an ezine. Well, there are many resources available where you can "mine" for free content from authors who would LOVE to publish in your ezine in exchange for a resource box and a chance to attract YOUR subscribers to THEIR Web sites. Here are some of my favorite sources for listing my own articles as well as finding articles to use in my own ezine:
Email lists for Submitting/Receiving Content
(Business Articles Only, please)
Host a forum on your site where people can ask questions, ponder, share ideas and learn a TON of stuff from each other! People have to return to see responses PLUS they are very easy to get addicted to (speaking from experience). As the moderator, you can post your ezine here, make announcements about what is happening on your site as well as become even more of a "real person" which again attracts repeat visitors. Also, participating in other forums is a great way to bring people back to your site. People learn to both know your name as well as want to see what the excitement is about what you are creating on your site. Again, there are many free resources where setting up your forums is VERY easy! Here are two that I have both used as a Webmaster as well as a surfer:
Invite live personal interaction with your visitors using "Humanclick". This is a program where people can chat with you live without any downloads to their computer. People can visit with you for a couple minutes and get to know you one-on-one. I find that I enjoy their visits as much (if not more) than they do. "Humanclick" is simple to install, and if you have any questions they naturally have live people on their site ready to help you.
You can get "Humanclick" here: http://www.humanclick.com/
An alternative that is not as interactive but allows visitors to hear your voice is PageTalk where you can record a message via telephone and visitors can visit your site to hear your musings. I have some people complain to me if I do not change mine daily! It works, but there is a nice page talk ad at the end. Besides that, it can be quite fun! Here is where to sign up for Pagetalk: http://www.pagetalk.com
Finally and most importantly, express yourself as your true self on your Web site. This is your corner of the Internet. Shine as you really are because by doing so you will naturally attract people who will want to do business with YOU. Not the you who you think you should portray yourself to be, but the YOU who you truly are. Experiment with your Web site, laugh at yourself, enjoy yourself. Webmastering has been one of the most creatively exciting adventures I have ever undertaken. Make your adventure one that invites people back to the party over and over and over!
Julie Jordan Scott is a Certified Life Purpose Coach who works with action oriented, creative people who are ready to live each moment with passion. Dare to Discover Your Passion, Decide to live YOUR Destiny by subscribing to Julie's daily ezine by sending an email now or visit her Web site at http://www.5passions.com
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Article Submitted On: September 01, 2000
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