Top 7 Uses of Google+ for Businesses
By Rajeev R
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Google+ is a good option for any business looking to expand its social media marketing programs. Google+ is a social network owned and operated by Google. According to Google, Google+ has more than 500 million users out of which 359 million are reportedly active. Both Google+ and Google Authorship are integral to build up your content-focused search engine optimization (SEO) strategy. Just like YouTube and Google Places providing benefits to businesses, Google+ profiles also have some advantages in getting ranked/ indexed by Google.
- Rise in Search Results
Content on Google+ is treated just like that available on any other webpage. As Google indexes this content, the page will appear more in Google search results, and this causes the webpage to attain higher page rankings. Google Plus posts stay around, give page rank and remain in search results for a long period of time (some posts retain ranking indefinitely for a long period, say more than a year). Ultimately, the sales and business profit increases, as your business name, products and services rise higher in the search rankings.
- Earn Tech-savvy Consumers
Customers are interested in using Google+, as it's easy to spread the word about the posts and profiles they enjoy. By using Google+, the business owner can open a new path to people who are interested in using new technologies. They can attract a wide group of target audience, who are prone to adopt newly introduced products and services in the computer or technical industry.
- Allows Specific Consumer Groups
Google+ allows specific consumer groups such as business and individual customers, vendors, and friends. Each time you share something, you can select the most appropriate circle that comprises the right audience and the most appropriate group.
- Integration of Other Tools
Google+ integrates various other tools, making it easy to share and manage content across all Google services.
- Google Authorship
Google Authorship works in collaboration with Google+ and each author (member) has the option to share his/her content across the internet. This content is accessible for all members of the Google+ community. Validating your Google Plus profile with sites where you publish, will allow your image to appear next to the search results, which in turn will attract greater visual attention on search pages. Moreover, the combination of Google Plus authorship along with its social layer provides a wide range of social signals that can greatly improve the social media optimization (SMO) of your content.
- Hangouts Increase Communication among Group Members
Creation of hangouts allows scheduling online group events such as online Q&A session that allows multiple people to participate and share thoughts. This is just like sitting in a giant chat room and exchanging ideas.
- Wide Access
Google+ is a very good platform for content marketing, as its posts can be referenced through unique links and shared publicly. Everyone can view your public content regardless of their Google+ account status.
Google plus marketing services allow your potential customers to find your business faster and more easily. MOS SEO Services is a professional SEO Service provider in USA with years of experience and expertise in the SEO/SEM industry.
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Article Submitted On: March 05, 2014