One of the things that women give priority to when choosing to do business, especially repeat business, with an in-home service provider is whether or not they are comfortable letting the service person or salesperson into their home. Letting someone into their home requires a level of faith in that personís trustworthiness. Once a high level of trust is established, the customer will be more willing to have that person or provider back again because their concerns have been reduced, resulting in repeat business and more referrals.
Here are seven things you can do to increase a woman customerís level of comfort and trust:
To make women even more at ease about buying from you, you should also consider becoming a WomenCertified® professional. WomenCertified is a program that will provide you with additional information on how to communicate effectively with your women customers, and for that matter with any woman you communicate with. Once you complete and pass the WomenCertified online course, which takes only a couple hours, you become WomenCertified and can boast to all your customers that you carry the seal of approval women trust.
Delia Passi is Founder and CEO of Medelia, Inc., the provider of the WomenCertified® program (http://www.womencertified.com). Medelia provides consulting and training on selling to women to many major corporations and small businesses seeking to improve their service and increase their sales to women. She is the author of Winning the Toughest Customer, the Essential Guide to Selling to Women (Kaplan 2006).
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Article Submitted On: July 01, 2009
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