When faced with the daunting task of planning what to include on your website and how to write the copy, here are a few tips that will make the task easier for you.
Search Engine Friendly
Search engines try to list sites that contain good content, so you need keywords and phrases on your pages that best describe your service and products. For example, if you are a florist, use the words such as florist, online florist, virtual florist, wedding florist, florist in Sydney, florist on line, flowers, floral, bouquets, floral arrangements etc as many times as possible to ensure high search engine ranking. To find out what keywords your customers may be searching check out:
Once you decide on the keywords, use them in
(a) Your website's domain name
(b) The title of your page - This is displayed in the top bar of your browser window
(c) The heading of your home page
(d) The first paragraph of your home page
(e) Meta tags - Keywords, page title, description
(f) Titles of your graphics
Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.
Cross-sell / Up-sell as part of your content
If a customer is looking for a particular product, offer them details of related products. By recommending other products, your customers will learn what else is available and in many cases it will translate to additional sales for you.
A company that does this exceptionally well is Amazon - http://www.amazon.com. Search for a particular book and you will find information on what other people who ordered this book also bought.
Make it as easy as possible for customers to complete an order by providing clear instructions. Ensure delivery costs are outlined before a customer begins the ordering process.
Ivana Katz makes it easy for you to get your business on the internet.
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Article Submitted On: March 01, 2008
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