Top 7 Tips for Building an Antique Car Website
By Vinodh Pushparaj
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Like wine cars get more attractive to collectors as years pass by. The fact is there are only a finite number of cars made in the world in any model and make. As years pass by only a few of these manage to stay out of the graveyard. These are usually maintained by antique car enthusiasts. Then there is the collector who collects them for their value and sometimes as an investment. After the advent of Internet a lot of self made millionaires and billionaires are out there. These folk consider owning the antiques as prestigious. The current day business folks clearly understand the opportunity that is lying before them. This article provides 7 tips for launching a great antique car website.
- Create a classic car classified advertisement section: Unless your visitors have something new each day that is interesting they are less likely to comeback to your web site. Unlike other websites classified ads section is very attractive as many of the “who has which vintage beauty” information is off limits to an average Joe and the classified section gives information on what is up for grabs. These folks have mounds of cash and ready to grab on the first opportunity to get one of the Vintage cars. The sellers also understand the value of this website as they are publishing directly to the right folks. They always want the car to be in safe hands so they would prefer a collector rather than some XYZ car buyer.
- Photo Gallery: People like to show of their priced collection and the Internet provides an anonymous way of getting bragging rights from a wider audience. Traffic for sites with photo gallery is 20% more than others. The photo gallery also provides the collectors a way to look at what others have and increases appetite to buy.
- Classic Car parts store: We have seen many of the sites miss on this important opportunity to make good money. There are tons of places you can sign up for just dropshipping these parts. This is also a niche market with less competition. The extra money can be useful to add in more content to your website.
- Articles and general content: Historical articles and reviews of vintage cars are killer traffic pullers. These help you optimize on a per car name keyword basis. The content should also be geared towards promoting avid collectors and their priced collection.
- Forum and chat: These are interactive content that engage the folks and provide stickiness to your website. Always have a good moderator who can start out some controversial topics now and then and in cases of a flame war should be capable of subsiding the furry without alienating the user from the web site. Host an expert chat session every weekend with some expert collector or someone else in the industry and this usually attracts more loyal visitors.
- Latest Sale information: This is where your web site can show your commitment to the niche industry. You should have the right sources to maintain an accurate list of latest sale. This helps you create an historical data for your website plus allows your members to know the value of the good old iron they have in their garage.
- Don't forget the dealers: Create a small section for dealers to send more visitors. Encourage sharing of collector's information. You may also have a classified section for these folks. Create revenue opportunity for the dealers. These folks have the contacts which will be useful for you and your website members.
There are a few more but these are the top 7 that makes your antique car website excel.
You can see a good classic cars website at antiquecar.com. Author can be contacted for freelance writing [http://www.freelancefree.com] on freelancefree.com.
Article Submitted On: March 06, 2006