Top 7 Things to Know Before you Contact your Web MasterBy Judy Cullins
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Save yourself time and money mistakes. Get your Web site sales copy writing ready before you contact your webmaster.
- Know what is the number one thing you want to sell. The number two, and the number three.
- Know your preferred audience who will come looking for your book.
- Make a list of your Web targeted visitor's reasons to want you book or service. Answer the question, "Why should I buy your book?" "Why should I use your service?" Benefits are what sell your book or service, while features help explain them. .
- Make a list of your book or service features. Add these to your Web sales letter after your bulleted benefit points.
- Write your book's sales letter for your home page if you offer only one book and no service.
- Write a sales letter for each product or service you offer.Use a long one for your Web site because people need man reasons to make a buying decision. Appeal to their emotions too. Write a short sales piece for email promotions.
- Make your home page compelling with benefit-driven headlines or testimonials as a link to lead to your sales message.
Your visitors don't need your story.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of Write Your eBook or Other Short Book Fast and 10 others, she offers free help through her 2 monthly ezines, "The Book Coach Says. . .," and "Business Tip of the Month." at http://www.bookcoaching.com. Email her at or Phone: 619/466-0622 -- Orders: 866/200-9743
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Article Submitted On: April 07, 2006
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