Top 7 Things to Do when Designing BrochuresBy Kaye Z. Marks
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Let me make your design process for brochures a little easier by giving you my standard brochure printing and design to do list. Below are the seven things you need to do to prepare and start designing brochures. Just follow steps 1-7 carefully and you will be well prepared and be able to do color brochure designs with the right materials and concepts. Let me get started by teaching you the first and most crucial step.
- Determine your objectives –
The first thing to do when making designs is to determine your objectives. Different outputs depend on different objectives. Some are for marketing and advertising, while others are for information awareness and dissemination. You must determine precisely what your objectives are first so that you can layout your design and printing correctly. So take some time to discern precisely your objective.
- Determine your target audience –
The second thing to do in designing is to determine your target audience. This decision will help you choose the theme, language and overall style. It is important to know who your target audience is. Are they young or old? Are they dominantly male or female? Are they rich, middle class or poor? Are they educated to what degree? You will have to do some decent amount of market research to do this, but it is important for you to match your designs with that specific target audience.
- Determine your theme –
Thirdly, you will need to determine your theme itself. With your objectives and target audience set, this should be easier to think about. You must try to brainstorm a proper theme to adopt considering your objectives and the target audience. Be sure to do your market research right so that your audience should be able to like your theme without it looking to constructed or forced.
- Write your content –
Next, with all the main decisions set, it is now time to write your content. Remember to write your content in a concise manner. Make it as short as possible, with as much detail as you can squeeze into a proper text layout. Remember to try to be straightforward and direct so that your outputs are easier to read and understand. Of course, remember to write in a style that is most appealing to your target audience.
- Get images and photographs –
After the content, your next step is to get images and photographs. Of course, a design is better enhanced with color photographs. It is good to prepare a lot of these before you settle down in designing. This allows you to have a lot of immediate options whilst you design your color brochures. You will be designing your brochures faster, easier and better when you do this.
- Get a brochure template –
Lastly, before you go on the deep end, you should always try to get a template. They will be a great boon to your efforts, simply because it makes many things easier on you. Not only do templates help you create a draft faster, it also sets your designs up for easier brochure printing. Therefore, it is necessary that you do get a template.
- Start designing! –
Finally, if you have done all the initial six things to do perfectly you should be ready to start designing. Just load up that template in your design software, insert your content and images, and then start laying things out according to your theme, and brochure objectives. Good Luck!
Kaye Z. Marks is an avid writer and follower of the developments in brochures or brochure printing industry that help businesses in their marketing and advertising campaigns.
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Article Submitted On: June 25, 2010