Top 7 Strategies for Successful Pinterest Marketing
By Rajeev Rajagopal
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Pinterest marketing is possible with a Pinterest business account which you can use to promote your products, and generate sales and leads. This is social media marketing based on referral traffic. Pinterest offers you a virtual pinboard on which you can pin attractive images of your offerings. If users like what they see, they may click on the image which is a link to your website. This is a great way of attracting your targeted audience and possibly converting them to a customer or loyal follower. Visitors may also repin pins from your website on Pinterest so that the pins go viral and get you more traffic to your site. The ultimate success of your Pinterest marketing campaign lies in converting your visitors to customers. Here are seven effective strategies that can take you closer to achieving this goal.
- Set Up Unique Pinboards for Products/Services
Creating and organizing unique pinboards can arouse curiosity. Choose a specific board name rather than a more general one. For instance, a title like ‘necklace collection’ can attract a specific group of customers rather than a board titled ‘jewelry collection’. In addition, there should also be something in the content on the board which can make customers to respond positively and persuade them to return to your pin and repin it.
- Attractive Images are Everything
Images play the most important role in Pinterest marketing. Make sure your images are attractive and sharable. Try to avoid a watermark as people won’t dare to pin exclusive images. Do not include price or company logo along with your images as this can make them unpinnable. Quality is another thing you need to be cautious about. Use high quality shots around 600 or 800 pixels wide and 1000 pixels deep. If the size is too small, the image cannot be shared. Moreover, if pinners find the same image with proper size and resolution on another site, they will pin that one, causing you to lose out on traffic. Creating a video to market your product is a good idea because videos are immensely sharable.
- Add Detailed Descriptions
Adding detailed descriptions along with your image can catch the attention of the people and provide them with information about your product or service. If you add right keywords to the description and employ suitable search engine optimization strategies, search engines will notice the content and display it in top search results, which can drive more traffic to your pins.
- Create Pins with QR Codes
Create a pin-worthy QR code as it’s sure to get pinned around. This will also save the need to add a detailed description about the product or service as the code would carry the link to your website. Smartphone users can use the device’s QR code scanner application to scan the image so that the desired information is displayed almost instantly on their smartphone:
- Pin at the Right Time
It is very important to decide on the time at which you pin products or service. Pin at the peak time for demographics on your Pinterest account. For example, 8 pm to 11 pm is supposed to be the peak time as this is when many working women relax after work. If you are looking to target the younger generation, maybe you should pin on a Friday between 8pm and 11pm. Avoid a pinbomb – this happens when you repin everything you see. Space out your pins in a timely manner for optimum exposure.
- Interact while Re-pinning
A unique pin can drive traffic for weeks. So it’s a good idea to interact with your Pinterest friends and make them to follow and like you. It can further increase your traffic. Adding personal messages while re-pinning your friends’ artwork is an effective way to accomplish that.
- Reward Pinners
You have the funds to spare, reward the pinner that gets the highest number of shares, likes and tweets.
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Article Submitted On: December 18, 2013