Top 7 Steps To A Great Newsletter
By Claire Cunningham
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A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these easy steps for newsletter success.
- Define Your Audience
Who are you publishing for? Clients (customers) – present, past and prospective? Employees? Your audience will define your content.
- Set Objectives
Create a solid foundation for your newsletter by writing down what you want to achieve.
- Plan Content
What interests your audience? Build your newsletter around whatever that is. Plan content at least half a year at a time. You can always make changes along the way.
- Establish a Budget
Newsletters can be cost effective, but they’re not FREE. When you set a budget, consider start-up as well as ongoing, per-issue costs.
- Decide On a Schedule
Like any new habit it takes time to establish a pattern for a newsletter. But DO establish a pattern. Your reward will be consistent readership.
Keep it going. Be disciplined.
- Develop a Name and Design
Determine format and length. Brainstorm a relevant name. Then select a simple design – and stick with it.
- Build Your Audience With Promotion
There are lots of ways to build internal or external readership. Use them.
About the author
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years experience developing and implementing successful marketing and communications programs. Sign up for Claires monthly newsletter, Communiqué, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: firstname.lastname@example.org)
Article Submitted On: January 27, 2005