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Top 7 Secrets To Success In Marketing

By Christopher M. Knight

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  1. Never stop a good promotion, even when you and your staff are bored stiff over it. If it makes money, don't kill it.

  2. Never forget its a numbers game.

  3. You must have mindshare before you can have marketshare.

  4. Law of 29 says, that it will take 29 impressions on your prospects mind, before they will make the 'buy' decision.

  5. Don't ever let your marketing manager be a person who can't sell to save his/her soul.

  6. Never stop marketing, even when you're harvesting a great feast, because the cycle will soon change to famine if you're not careful.

  7. Make sure your message is consistent, throughout your entire organization, which includes everything from your letterhead, business cards, website, invoices, logo's, signage, promotions, tradeshows, to the clothes your staff wears.

This Piece Was Submitted By Entrepreneur, Author, Business Builder and Email/Web/Internet Strategist, Christopher M. Knight.

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Article Submitted On: March 10, 1998