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Top 7 Rules Of Email List Advertising Success

By Christopher M. Knight

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  1. Create a sponsors list that you send a monthly update on the performance, demographics, site traffic, ad specials & rate information, and new sites within your project or new sponsorship opportunities for advertisers.

  2. Package it. Create 3 or 4 specials. Bundle exposure paks for your list, so that it's easy for an advertiser to CHOOSE which plan looks best for them. This will save you and them a tremendous amount of time.

  3. Take it seriously. Create a special phone number ($14 a month) and Email address JUST for advertising sales inquiries. Also create a media kit link on your website, that explains the advertising opportunity to potential advertisers, and gives them a contact us or sign up form.

  4. Respond to advertiser requests within 24 hours or 1 business day, so that you can get off on the right foot with your future potential ad revenue stream.

  5. Inkjet print custom envelopes with your list logo/name brand, and offer to send full page flyers to any advertiser that wants more info via snail mail or fax. Remember the law of 29: It takes 29 impressions of your advertising offer, before they will take action.

  6. When your ad revenue goes over $10K a month, hire a dedicated full time sales rep and train them along side of your selling with the goal of doubling your efforts, and so on.....

  7. Target potential advertisers. Send them snail mail. Follow up with a phone call or Email hello. Setup at least 4 times a year, where you send out so many hundreds or thousands of advertising offers to your potential ad clients. Use postcards to keep costs down.

This Piece Was Submitted By Entrepreneur, Author, Business Builder and Email/Web/Internet Strategist, Christopher M. Knight.

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Article Submitted On: September 17, 1998