I write a lot of articles about copywriting and marketing on the Internet. I have always believed you're best at what you love to do, if you spend your time doing what you love. Here are what many may believe are obvious rules, but these are the 7 rules I have most often seen broken. Since I'm far...very, very far from perfect, many of these rules I have repeatedly broken myself as well.
Knowing the rules does not necessarily mean following the rules. Read, Recite, Retain and Recycle. Four words a previous professor used 1000 times. He constantly stressed the point, and I quote, "Just because you've read it in the book young blood, doesn't prove you've learned a thing."
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Article Submitted On: August 18, 2000
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