Top 7 Reasons Why Talking Heads Seldom Reach Their Quotas
By Kelley Robertson
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A talking head sales person is someone who shows and throws up. A few years ago I took a call with a sales person who ended up talking endlessly about his product. Although he had a great product, he lost the deal because he spent way too much time talking
Here are 7 reasons why talking head sales people seldom reach their sales quotas.
- They talk too much
As obvious as is seems many sales people don’t get this. I recently attended a networking meeting with small business owners and I found it fascinating as I listened to people talk, talk, talk and interject their opinion at every available opportunity. I could see people rolling their eyes, yawning and trying to figure out what those people were trying to say.
- They can’t articulate the value of their product
At the same networking meeting I mentioned above, each person had several minutes to introduce themselves and explain to the group who they were, what they did, what type of business they were looking for and how they might help other people in the group.
- They talk about the wrong stuff
Talking heads tend to talk about what is important to them, not what is of value to their prospect. This approach usually results in a sales pitch that is unfocused and that fails to demonstrate the value of their product, service or offering.
- They don’t ask questions
Talking heads seldom ask questions because they are…too busy talking, of course!
When they DO ask questions they usually interrupt their prospect before they have had a chance to fully respond or explain their situation. That prevents them from uncovering potential problems and identifying how they can actually help their prospect improve a particular situation.
- They don’t hear the prospect
Because they are busy waiting for their turn to talk, talking head sales people often miss key information. They may nod and smile as their prospect is sharing key details of their situation but they are usually just waiting to present their solution or talk about their product or service.
- They present the wrong solution
This becomes an obvious outcome after considering the previous points. If you don’t ask the right questions and listen to the responses, it is extremely difficult to present the appropriate solution. Enough said.
- They miss cues and clues
Years ago, I met with a talking head sales person who spent the first 15 minutes of our meeting talking. While he was pontificating, I looked at his product and figured out—on my own—how I could use it. When he stopped to take a breath, I said, “I’ll take it.”
However, rather than say something like, “Great. I’ll send you an invoice” he kept talking. In fact, after telling him three times that I wanted his product I seized it from his hands, stood up and said, “Send me the bill.”
He was so intent on telling me everything he wanted to say that he was oblivious to my not-so-obvious buying signals.
Do you know what sales blunders are costing you money? Get a FREE audio program, Sales Blunders That Cost You Money and two other sales-boosting resources that will help you increase your sales at http://fearless-selling.ca
Kelley helps people master their sales conversations so they can win more business and increase their sales. He does this by conducting sales training workshops and delivering keynote speeches at conferences, sales meetings and other events. Contact Kelley to speak at your event: 905-633-7750 or .
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Article Submitted On: May 17, 2012