Top 7 Reasons Not To Send SPAM
By Jason Zigmont
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- You are spamming when you send Unsolicited Commercial E-mail (UCE).
- Spamming is generally not considered as a good business practice. Spamming, especially to Internet centric companies will actually negatively effect your company.
- Spammers and their providers tend to be 'blackholed'. When ISPs receive spam from a certain address, many will disallow their users to receive mail from you to help filter. This means that people who would be interested in your service may not be able to communicate with you.
- Harvesting e-mail addresses for spamming is considered bad form. Many Internet users consider spam an invasion of their privacy. People value their privacy, and if you are invading it, they are likely to not only not buy from you, but also tell others not to buy from you.
- While spam seems to cost very little or nothing to send, you are actually passing the cost to the receiver. Many Internet users dial in to providers who still have an hourly rate, or they may be dialing into a 1-800 number which charges by the minute. Just think. How would you feel if someone sent you junk mail by the post office but sent it postage due?
- Spamming has a very low return rate. While a good direct mail campaign can have a return rate of 1%, spamming generally has a return rate of .001%. I.E. In order to get 1 person to respond, you would have to send 10,000 e-mails.
Jason Zigmont (N1JIV)
Senior Account Executive 212.618.9625 (V)
Frontier GlobalCenter 212.571.2036 (F)
Member ISP/C *Got Clue?!?! Join me at the ISP Forum
*Coalition Against Unsolicited Commercial E-mail: http://www.cauce.org
Article Submitted On: September 21, 1998