One of the key factors in a successful business is to know what your customers or clients are thinking - about your business, your products, your services. As a business owner, you'll get feedback from your current customers just in the course of day-to-day business. But the results can be skewed by the interaction itself, and so most business owners find it useful to allow their customers to answer questions anonymously. And that's where surveys come in.
Some businesses hire market research firms to survey their customers or target customers. For new or smaller businesses, this can be an expensive proposition, and it's helpful to have a set of resources in your tool box that offer the option of conducting your own surveys. Here are some great online resources you can use for surveys.
They range from the simplest polls which you can create and place on your web site to much more elaborate options. Many of them allow the survey respondents to see the results from themselves and others as soon as they complete the survey. Some of these companies offer a set of services for free as well as more powerful paid services; others offer free 30-day trials of their most robust services. Some are geared towards smaller businesses, other towards large enterprises with thousands of employees. There's also a wide range of continuum between letting you design and add your own surveys to your web site, versus having them create a survey, find your target market, query them, and report back the results.
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Article Submitted On: February 25, 2006
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