Top 7 Mistakes That Will Cripple The Success Of Your WebSite
By Christopher M. Knight
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- Hit counter on your main page. If you have one, this defines your innocent misunderstanding or your webmasters misunderstanding of how to build value for your web audience. You have access to your hits logs, right? If so, why would you need a counter on your web page?
- Don't have a 12 year old build it. While I'm glad many 12 year olds not only know what HTML stands for, but can build websites that work, unfortunately, they normally have no training in marketing, and rarely will build a website based on universal and understood principles by today's best web designers. If you're the best at what you do, get a website designer that is the best at what they do. :)
- Do not use Frames for your primary site. This is a bit controversial, but besides this is personal one for me, answer this question: Why is it that the top 10 publicly traded companies on this planet do not use framed sites, and at least 90% of the fortune 500 donot frame their main site? - BTW, a framed site is similar to picture in picture on your TV set, where there are framed up websites within a website. The problem is that it is harder to get listed with search-engines, harder to cut-n-paste a specific URL to share with a friend, and some old browsers will not even let you view a framed site.
- Do not make your average page size more than 25-50k in total size. Fat and beautiful graphics, while they look pretty when viewing the mat T1 speeds, take forever to load at 28.8k (the average surfers modem speed) and you will lose your audience. Tip: Reduce the total number of colors in your graphic, as you don't need 16.7 million colors in a web graphic - 16 or 256 colors will do just fine, thank you.
- Failure to register your website in the major search engines or have an expert do it for you. 75-80% of the traffic to your site WILL come from search engines, so if you don't plan on spending at least 25% of your web budget in search engine registration, why even do the website in the first place? Want more info on Search Engine information?
- Failure to make it easy for your web audience to contact you within 2 seconds of visiting your website. Find ways to make it easy for folks to contact you. Add a mailto: on your main page, or a signup form to submit or a phone number on the main page, or anything, but don't HIDE or make me dig to find out how to contact you, if I want to do business with you.
- Not having a Email list for folks to give you their Email address for your mailing list. WHO cares if you don't have time to produce a Ezine or Email newsletter. GET COLLECTING EMAIL ADDRESSES for use in the future, when you realize that the real money from the web happens when you develop a web relationship, which can be enhanced with a pro-active email from you or your staff. "The FORTUNE is in the follow up."
Article Submitted On: June 15, 1998