Top 7 Masterful Marketing Tips
By Jen DeTracey
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Marketing is essential to growing your business. Here are 7 useful marketing tips that will help you get focused.
- Avoid the “Splatter Approach” to doing business. You can’t be everything to everyone. Narrow your company focus to marketing to a specific type customer or customer group. This will save you both time and money.
- Under promise and then over deliver. Be clear with your customers as to what you can deliver and by when. Build in a buffer zone so that you can always aim to exceed their expectations.
- Be able to describe your business in 30 seconds or less. If you cannot clearly describe your business to yourself, how will others know and understand what your company does.
- Repeat business is one of the keys to success. Focus on developing business relationships that will bring good customers back time and time again.
- When creating or revamping your web site, survey your customers to determine what they would find useful. They will be happy to tell you what sorts of content and information would benefit them most.
- If you are spending money are marketing and your company is not generating more business, then you need to assess your message and who you are targeting. Tweaking both of these can make a big difference.
- Business cards are essential to doing business. Give them to all your staff as they inexpensive to produce and a great marketing tool.
Jen DeTracey spearheads Buzz Marketing and Consultants and Businesswoman Books. Jen works with small business owners that are already successful yet want to get and keep more customers.
Jen is an author and a speaker. You can now get Jen DeTracey's ebook Dont Forget Your Underwear. Success Strategies for the Self-Employed Woman. This ebook is available as a complimentary download at
http://www.businesswomanbooks.com or for more info on marketing go to http://www.ideasondemand.com. For more information you can reach Jen at 604-255-2098.
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Article Submitted On: November 15, 2006