Forum marketing has recently been touted as a type of free, organic marketing. But because many marketers go into forums purely with the intention of marketing, their actions and atittude unwittingly causes exactly the opposite to its desired effect.
Forums, after all, are not marketplaces. But when used as such, the marketers' actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention the moderators.
Before a marketer can effectively market on forums, they must first understand that this type of marketing -- in order to be effective -- carries a certain degree of commitment, responsibility and respect.
To successfully market on any forum, the first requirement is to take a personal interest in the main topic of the forum. Not only does that mean visiting it regularly, but also developing a good relationship with both other members and the moderators, as well as taking an active interest in helping others. And, of course, it means abiding by any and all rules that exist. By doing this, one develops a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this.
Because this type of marketing has already suffered some abuse, many forums have recently (and rightfully) developed stringent rules designed to protect their members from abusive or overly-aggressive marketing tactics. One forum, for instance, grants .sig files only after a member has created 100 valid posts; another has disallowed ads in sig files altogether.
Marketers must respect that the purpose of a forum is to be a platform to exchange ideas on a given topic, NOT merely to advertise their wares. And, contrary to what might be thought, this is especially true in marketing forums, where EVERYONE has something to advertise. But by focusing on the topic and posting responsible questions and answers, a marketer's reputation will grow. From this, the potential sales/sign-ups will naturally follow.
Also, there are different types of forums, beyond the obvious topical types, of "marketing" or "special interest", etc. These are examples of one type of forum, referred to as "open forums." But there are also business and professional forums, which do not operate under the same rules and, more often than not, disallow any and all types of advertising or self-promotion. Forums created to support the membership of a particular program are especially adamant on this topic and often request that all members check their adverts at the door. They ask this because advertising other programs -- especially to newer marketers -- can often compromise the very program the the forum was created to support.
With all that said, it is still possible to successfully market on forums. But in all cases, a pre-requisite for success is developing a good reputation and a good relationship and maintaining both. So, while this is a free form of advertising, it does require a certain amount of investment as far as time and energy are concerned, not to mention subtly and finesse. Below are seven practical suggestions to successfully market on forums.
DO YOUR HOMEWORK Prior to joining any forums a certain amount of research is required.
About The Author
Marige O'Brien works as a writer, web designer and Internet Marketer. Visit her Website, Tracker Mo's Den for her latest recommendations in i-marketing tools and biz opps. NEW-- RSS Feeds to Articles and blogs, Plus A Special offer for new TCC Sign-ups.
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Article Submitted On: February 27, 2006
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