Top 7 Hints For A Successful Email Press Release
By Rick Rodriguez
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- WHAT IS YOUR STORY?
Press Releases are an effective way of communicating breaking corporate news to your community and the world. They are an inexpensive medium to influence the media to cover your company's accomplishments and events. Press Releases are appropriate for announcing new products and services, new customers, and your community involvement. Press Releases are a great way to generate sales and revenue.
- THE GOOD WITH THE BAD
Press Releases are also helpful when informing the public about your business' downfalls. Do not avoid the bad. It is possible to announce corporate layoffs and low earnings before the media has the opportunity to speculate.
- GET YOUR DUCKS IN A ROW
The format of your press release is very important. Research writing and formatting press releases for your company. The body of your press release should be 400-500 words. Format each line to a maximum of 80 characters wide. When you decide on a format that is appropriate for your organization, stick with it. A consistently formatted resume reflects corporate stability.
- FILL IN THE BLANKS
Make sure your headline screams attention. It is not necessary to include your company name if it will not impact the outcome. Press Releases are used for newsworthy events only. Do not advertise your business within the release. Avoid sales pitches and stick with the facts..
- GOT THE TIME?
Press Releases are created to be time sensitive. Information becomes outdated rapidly. You must check with your distributor and maintain a schedule relating to their release dates. Generally, press releases aimed towards daily publications should be submitted one week in advance, weekly publications one month in advance, and monthly publications two months in advance. This will ensure the media ample time to cover you story properly before their release date.
- ARE YOU TALKING TO ME?
Make sure your Public Relations Contact understands the subject of your Press Release. Your contact must be ready to answer questions pertaining to any concept relating to your Press Release. This individual must be informed and available.
- YOU SAID WHAT?
Follow up with your Press Release. Keep a paper copy handy. Contact the individuals that received your release and inquire about the publica tion of your release. Prepare questions that you may be asked by prospective reporters. Plan your responses to maintain the importance of your release.
Article Submitted On: March 30, 1999