Top 7 Guerilla Strategies To Use To Build Your Brand Name, When No One Knows Your Name Yet
By Christopher M. Knight
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- Offer a no-risk guarantee. This simple and effective strategy is often overlooked by most.
- Let your prospects know that they will get a guaranteed quick or speedy reply or service on whatever they are buying from you. In today's business world, speed rocks, delays flock.
- Use the power of testimonials of well known or well respected folks in your industry. Put these on your marketing flyers, and your signup form of your website.
- Use a domain name for your business that is easy to remember. If you're going to use hyphens, make sure you register it without a hyphen also, so that folks can find you easily.
- Make sure your team knows which offers are being made so that when your marketing does work, your own front line doesn't kill the momentum of a 'willing buyer'.
- Offer an advantage over your competing brand names and TELL THEM WHY they should buy from you. Everyone needs a reason why. When was the last time you told them?
- In order for folks to buy from you, you need to be found and be easy to reach. On a sales flyer, you would never forget to put your contact address and phone numbers, but why is that 80% of today's websites make it near impossible to contact someone if the web surfer wants to BUY something? Make it easy, and watch your sales increase!
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Article Submitted On: July 20, 1998