Top 7 Business Books To Inspire You and Your Business
By Kate Marsden
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Looking for some inspiration for your business? Here’s our take on the best 7 books to inspire you to get more from your business.
- Bold – Shaun Smith
“How to be brave in business and win.” This is the perfect antidote for all the dull corporations out there who think their job is to follow the pack. A dozen detailed case studies of businesses that have broken away from the norm and taken a “bold” approach to business, including brands such as O2, Virgin, Zappos and Burberry.
Best for – Ideas and inspiring stories from businesses around the world.
- Onward – Howard Schultz
The story of the most recent years in the Starbucks corporate history, as it struggled to re-connect with its customers and get back to its core values. A great example of a business which had seen huge success, lost its way and the courage of the management team to fight back to the top.
Best for – Bigger businesses that have stalled and need to enter a new phase.
- How to be Brilliant – Michael Heppel
This is one of a series of books by Michael Heppel that include topics such as Customer Service, Time Management and Life Balance. This one is a blueprint to change your-self in 90 days. Heppel believes that most people settle for being OK or good at things, but we all have the capacity to be brilliant. Full of inspirational anecdotes and practical tools, this is a great book to dip into or follow as a 90 day plan.
Best for – Those days when you want things not to be quite as ordinary.
- It’s not how good you are, it’s how good you want to be – Paul Arden
With an advertising background himself, Arden uses an unusually creative approach to get across bite-sized ideas about having the vision and ideas to move forward. It’s a small read (you’ll get through it in an hour) and perfect as a giveaway to business colleagues, clients or course delegates who need that bit of inspiration.
Best for – Creative types or as a business gift.
- Everything you know about business is wrong – Alastair Dryburgh
Based on the author’s column 'Don't You Believe It' in Management Today, this takes modern business myths and blows them apart. For example, that cost cutting is a bad way to boost profits, that you shouldn't always give 110% and that incentives don't encourage people to do useful things. Whether you agree with all the views or not it will definitely get you thinking in a different way.
Best for – Challenging the “givens” in your business, especially if it tends to look to the short term answers.
- Customer genius – Peter Fisk
See the world from the customers perspective for a change. This book is a great guide in how to really understand your customers and drive your business based on their needs and views. Simple building blocks, practical tools and real business stories – this should be required reading for all those people who talk about valuing customers but don’t actually do it.
Best for - Reminding you why you are in business at all.
- The Big Five for Life – John Strelecky
Written as a business parable, like the One Minute Manager series, but this is much more thought provoking. The book is very moving and poses fundamental questions about how you want to live your life and what that means for business.
Best for – reflecting on your purpose in life and business.
Want help improving your profits? FREE reports to help Small Business Owners stop falling for the myths and start understanding the real rules of profits. Download instantly for fast profit results! Kate Marsden is The Profit Mechanic and gives resources, tools and support to Small Business Owners to improve their profits. Read more about The Profit Mechanic here.
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Article Submitted On: June 18, 2012