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It's easy to assume that all you need to write great marketing materials is a pen, a notebook and the ability to put words on paper. The truth is that the right tools only make sense if you know how to use them well for your specific purpose.
Sure, the tools are a start. But you have to choose the words carefully. You have to understand the psychological effects of how you're expressing yourself. Otherwise it's hard to put the words together in a way that grabs your prospects in the gut.
For dynamic words that make your prospects sit up and take notice, consider hiring a professional writer.
Maggie Dennison is a Marketing Consultant and Writer. She is the author of "11 Steps To Marketing Materials That Get You Clients NOW!" Maggie holds a Master's Degree in Applied Psychology, and is fascinated with what triggers people to do the things they do. And that's exactly what marketing materials are all about. Pick up a free report "11 Keys to Website Content That Works" at her website http://MyMarketingmessage.com/
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Article Submitted On: March 03, 2006
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