Top 7 Autoresponders Your Business WebSite Should Have
By Christopher M. Knight
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This autoresponder should have all of the basic general overviews of the products & services your company offers, plus phone numbers and specific contact information so the requester can get more info.
Your sales autoresponder should be filled with information on how to do business with your company, where the rates or prices can be found or obtained, and who specifically to contact, in order to buy from you. You can also include teasers, coupons or calls to action.
This is for technical support or customer service, depending on your company type. Should include hours of human support that are available, pager numbers for after hours support if offered, telephone numbers and more specific support Email addresses or contact people, if your firm offers different levels of support.
If someone abuses your domain (btw, it-will-happen), this autoresponder gives a thank you or a praise for the person who just reported the abuse with your domain, and re-assures them that you will take immediate action to correct it. This is very important, especially for sys-admins who have the power, many times without management authority, to BLOCK your domain if they believe you don't care about net-abuse with your domain.
Another "Thank you / Praise" for taking the time to write us at our webmaster address type of autoresponder. Also, many times people think this is the person in charge of your company and/or this person knows EVERYTHING about your website or business, which is seldom true. Make sure you include other contact names, phone numbers, email addresses, and possibly, other autoresponders that can help them get the information they were seeking.
- "Product/Service-Specific" @your-company-name.com
Load up on these. These are specific product autoresponders, that give more information about a specific product or service you sell, and can help reduce your sales cycle. For Example, lets say that you sell fire engines. would give specifications, features and benefits of your red-rider product line, along with calls for action and contact information.
This should say: "Thanks!" for taking the time to write me. My name is [insert CEO's name] and I do read every Email sent to this address, and thank you for your comments.
Article Submitted On: June 17, 1998