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Mark Hughes - Buzzmarketing Book
Apprentice



Joined:26 Jul 2005
Posts:3
Posted: Thu Aug 04, 2005 10:58 pm Reply with quote
Found this in Monday's issue of USA Today:

In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny
Halfway, Ore., to temporarily change its name to Half.com for a fee. He put
advertisements on the backs of fortune cookies and in New York City urinals.
"Don't piss away half your money; head to Half.com," read the urinal copy.

http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm

Very cool review of the book Buzzmarketing
http://www.amazon.com/exec/obidos/ASIN/1591840929/buzzmarketing-20
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Mark Hughes - Buzzmarketing Book
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