You need to be visible to attract customers, right? But how do you get that visibility when you’re short on cash? Here’s an idea that’s worked for me. It’s postcard marketing, and it’s very affordable.
You can design and print your own postcards on 67# card stock. (Use a word processing or page layout program.) You can put 2 or 4 cards on an 8 ½” x 11” sheet and then use a paper cutter. Postage is just $.23 a card.
Of course, for best results you need a good list. Make sure your mailings are going to the right people. Also, you’ll get a better response if you offer something of value.
A response rate of 1-3% is the average, but you may be able to generate significant sales from those responses. My referral mailings generally yield business that’s three or more times the cost of the mailing.
Here are some ways to use postcards:
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years experience developing and running successful marketing and communications programs. Sign up for Claires monthly newsletter, Communique, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: firstname.lastname@example.org)
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Article Submitted On: October 29, 2004
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