Top 7 Ways to Promote an Ezine
By Brian Alt
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Participate in joint venture promotion with other publishers. This includes doing sponsorship swaps, but isn't limited to that. This one's number 1 on my list for a reason, and I've broken it down to seven more tips at http://top7business.com/strategies/email/19990616.html
- Produce a great ezine. Number 2 assumes this one, or you'll never get reviewed. But producing a quality ezine will also bring new subscribers through referrals from existing ones.
- Get reviewed. There are several ezines and web sites devoted exclusively to reviewing or giving awards to ezines. This is probably the best way to get an influx of hundreds of new subscribers in a few hours or days.
- Produce a quality web site in addition to your ezine. Over 80% of my new subscribers come from my web site(s), so if you don't have one, you're probably missing out on a bunch. Promoting your web site will in turn promote your ezine. Two ways to make this even more effective is to name your ezine after your domain name (for branding reasons, etc.) and to include an easy-to-use subscription form in the first screen view of the main page of your web site.
Utilize list announcement lists. Services like the Internet Scout's NEW-LIST ( [http://scout.cs.wisc.edu/caservices/new-list/] ) and others will give you an initial boost of subscribers, within days of announcing it.
- List your ezine in list and ezine directories. No single ezine directory will bring you a flood of traffic the way Yahoo! will, but listing your publication in all of them will add a noticeable ongoing stream of new subscribers.
- Promote your ezine in your signature file. A signature file is a short blurb that is appended automatically to your outgoing email messages. Make sure to include your subscription information here, as the people you correspond with on a day to day basis may well be interested in what you write about.
Article Submitted On: July 02, 1999