HOME::Innovation

Top 7 Ways to Get Your Small Business Digital

By Kate Marsden

[ Print | Email This | Bookmark ]

I’m not a great fan of the latest business buzzwords, but one that you can’t escape is the idea of going digital. Digital is about using technology as a competitive advantage for your business – in whatever way works for your business But how can you go about it – without tying yourself in knots and spending loads of money? Here are some ideas to get you thinking:

  1. E-mails and Newsletters

    It is still surprising how few small businesses collect contact details for their customers – and then actually use them. Emails are free and easy – they may not be trendy these days, but what other ways are there to keep at the top of your current customers minds that don’t cost you anything?

  2. Social Media

    This is the other extreme – so trendy everyone feels that they have to do it and it will be the magic answer to all your business problems. But it does have a part to play for some groups of customers. You need to work out if it’s right for you and either drop it (and don’t feel bad about it) or really go for it.

  3. Mobile

    Stop thinking about static computers and get up to speed with mobile. Start with texting – what can you prompt with texts to customers? Or can you start developing sales through texts? What about Apps – what Apps are there in your market and can you do better? If there aren’t any, can you be the first to hit your market?

  4. Blogs

    Don’t assume that you are going to make a fortune from a blog – those are the one in a million cases. But a blog can be a good,easy way of connecting to your customers, engaging in some dialogue and positioning yourself as an expert.

  5. Digital Integration

    Don’t think of your business as lots of different channels – for your customer it’s all the same, whether it’s online, in-store or over the phone/mobile. The move between these channels needs to be seamless and easy for your customer.

  6. Sales approaches

    The old style sales channels are changing all the time. Think about how you are doing sales and if there is a newer way of doing it. PowerPoint is out, videos are in – at some point everyone will have jumped on the bandwagon, but at the moment it is still a powerful sales message. Cold calling is dead (thank goodness), but emailing valuable knowledge to your customers is in.

  7. Internal technology

    Spend some time with your team working out what wastes their time and if there is a more effective way of using technology. You don’t have to buy expensive off the shelf packages to make technology work for you – there are some really good cheap or free options out there which you can use to work out if things are right you’re your business.

Want help improving your profits and growing your Small Business? FREE reports to help Small Business Owners – learn what really makes some Small Businesses successful- and how that can help your business. Download instantly for fast profit results! Kate Marsden is The Profit Mechanic and gives resources, tools and support to Small Business Owners to improve their profits. Read more about The Profit Mechanic here.

Source: http://Top7Business.com/?expert=Kate_Marsden

Article Submitted On: June 13, 2013